By: Jim Kipping
Monday, November 12, 2012
The Death of Story..... And How I Combat It Every Day.
By: Jim Kipping
Tuesday, March 2, 2010
Helping hand (SOUNDS) to Habitat

Monday, March 1, 2010
Somewhere, this spot is running. Love it.
We update my vo on this Netflix spot about every 6 months. Some form of this spot is running somewhere around the world. Get calls from friends everywhere that say they see it. Kinda funny. AND I subscribe. Loves me some streaming Netflix.. in fact, tonight even. Episode 9 of Carrier. Awesome show!
Thursday, January 14, 2010
All Access Guest blogger

(a post from guest blogger Jim Kipping)
...and make it creative. Four of the most vague and really cliché words in creative today. Make it creative. To whom? Who are we talking to? What is the outcome the client wants to see? Are they wanting to move product? Are they talking about general imaging and branding? Are we doing this to enter it in a contest to show how creative we can be without regard to the client's wishes?
Make it creative. That's enough to make any producer, sound designer or scriptwriter pull their hair out ... again! Oh, THAT'S why I see a lot of peers in the industry with no hair! I have known plenty of "creative spots" before, but the funky chinchilla puppets the sandwich shop Quizno's used in their campaign a few years back didn't make me want to go get a $6 sandwich.
Last April, Val Maki of Emmis asked if I was interested in sitting in on a national webinar series with a bunch of other creatives, to talk about making better creative commercial content. I was, of course, very honored to be asked to do so and proceeded to join the weekly class for six weeks. The webinar was graciously hosted by Jerry Lee, owner of B101/Philadelphia and a consummate radio creative advocate. It featured the likes of Dan Hill, author of an amazing read on advertising called Emotionomics. Dan is also President of Sensory Logic, Inc. (sensorylogic.com ), a company that pioneered the study of emotions and how to incorporate them into marketing and the decision-making process. Dan and his firm also consult Fox TV's "Lie To Me" series using their proprietary "facial coding" technique for determining true emotional response to various stimuli.
Let me just say without going into much detail on how the webinar series unfolded, it's amazing to realize that the face doesn't lie! That's why when people do business, the preferable method is belly to belly, looking into your client's eyes. This is no different when it comes to marketing, according to Hill. The basic idea is play a spot ... in this case, radio spots ... record the face while listening to it and through mapping the face and tracking the movements of each of the facial muscles, we can garner the true feelings of the listener by recording various peaks and valleys of their likes or dislikes. Instant results without having to "ask" what they thought of the spot, or having them turn a dial one way or another.
Being a stat-and-numbers guy, I instantly fell in love with the idea of data being collected just on mapping the human face and watching the reaction during a playback of a spot. Truly amazing! The weeks rolled by and we viewed many sessions that delved into many aspects of the data ... and what was and what wasn't a bad spot by way of "emotional" response both we, the webinar panel, and the test subjects displayed on each session. By the end, we were taken on an extensive journey into the minds of the listeners of our respective mediums. With that in mind, I asked about the makeup of us in the class -- 13 ad agency types and 3 of us from radio. I found this amazing, with the vast about of local direct business radio does that there weren't more of us.
Even before being asked to join the panel, I for one have always tried to play with emotions in my copy and spots. One that comes to mind is the smell spot I wrote for a car company a long time ago. "..as you sit in traffic today, like right now, take a good long ... sniff. (sniff sfx) ... how does your car smell? Does it smell like French fries the kids lost under the seat last week? Or the dirty, smelly gym bag in the hot, dark trunk? Wouldn't it be nice to have a new car with that new car smell? (sniff sfx). At XYZ Autoplex, we have over 300 new car smells to choose from." The script went on about the smell of each car they had on specials on the various "models" of smells, etc.
This is so far away from "ad speak" ads, which are so prevalent in that category, that it really freaked out a lot of clients because it wasn't "the norm." What norm? The norm of yelling at people to purchase a $25k+ car? It did generate great results for the one brave account that finally used it. It truly used EMOTION to sell something and not just bark a list of "Why we want to be the #1 new car dealer in Dallas!" Yeah? So? What's in it for me?
The six weeks spent with my fellow creatives and Dan Hill during the "Why and How Emotion Rules" seminar were indeed memorable and beneficial. It reinforced and bolstered my desire to help change the industry by selling with emotion ... and not just a laundry list of stuff in an ad. As a consumer, appeal to my emotions and you have made a sale. The one benefit of the shakeup of the automotive industry is we all have heard less and less "SCREAMING AT THE TOP OF OUR LUNGS" CAR ADS! and more one-on-one conversations with car listeners or potential buyers. For me? This sells. "There is nothing better getting into my new car with leather seats on a hot summer day. It's like driving my favorite leather couch, or pair of shoes. Yes, I like the new leather in my new Chevy ... it's like wearing an old friend, but it's new! ...."
"Creative" is subjective. It can be proven that you can get an emotional response from someone. The question is, does every response generate a sale for your client(s)? Does our industry on a local level leave adequate time to develop and use emotions in our ads? Or is it a rush to just get something on - and you promised your client you'll get something produced for tomorrow? THAT is not always a good thing. That's next time.
Jim "Jimbo" Kipping is Creative Services Director for the 6 station cluster for Emmis Broadcasting in Austin Texas, and heard on national campaigns for Netflix, Sunny D, Amtrak California, Kreg Tool Co, Gold's Gym, Geraldo at Large and hundreds of other regional and local spots in Austin and around world from his studio in the Texas Hill Country. He can be reached at jim@jimkipping.com.
Tuesday, November 17, 2009
Is the "Secret" a secret when it really works?
Here’s Proof positive you get what you think about. A couple of years ago, my wife Peggy and I started watching “Lidia’s Italy” on PBS as we have seen ALL of Mario Batali’s “Molto” show on the Food Network… and we just recently said to each other, “we need to get Lidia’s cook book for our Italian Kitchen.” <<poof>> I come in today and the morning show guy on our AAA radio station hands me Lidia’s NEW book that just came out about regional cooking in Bella Italia. Now, he had NO idea we were a fan of hers, but he know we loved everything Italian and when the publisher sent him two copies, he thought of my wife and I immediately. “This will look great in your kitchen” he says. I couldn’t believe it and just sat the slack-jawed with amazement. Thanks Mr. Bryan Beck on 107.1 KGSR!! This is very much appreciated!
Seriously, something as specific as this proves that you bring about what you think or talk about!Tuesday, November 10, 2009
Building the Beast... (computer that is)
I haven't built a new audio/video production box in a while. It's like driving a car with a clutch. Once you know how to do it, it's easy from that point on. This will be one of the heaviest computers I have ever built! No plastic here, all steel... and ooooh so fast and functional too! Can't wait to power her up! Still waiting on a couple of boards for inside.



Monday, October 19, 2009
Kreg Jig in action. VO for them, now work with it. AMAZING!




Friday, October 16, 2009
Monday, January 5, 2009
SORRY! Dec was a bugger.
I am taking vacation hours to finish the floors. Some action shots below. Or check out the progress at THIS LINK:
Thursday, November 27, 2008
Thank you, on Thanksgiving! :)
I also just got word for a session on Monday for another year as the main Netflix voice for their testimonial campaign. Another thing to be thankful for on this special day.
Thank you again! Have a great Turkey Day! (uh.. I'm so stuffed!)Wednesday, November 26, 2008
Interview with Radio Creative Land
Sunday, November 16, 2008
RBR Article - Success in Decision Making.
I had an article featured in this weeks RBR.com site, another industry trade publication that is viewed around the world. Click image below to read full article.
Peggy made simple.... actually "Home Made Simple" Audition
Monday, November 10, 2008
TXMPA - Friday Night.
Local Agents Liz and James of TAG Talent and a lot of our roster all got together at the Texas Motion Picture Alliance Spaghetti Western dinner and fund raiser! Fellow talent and friend Jeff Jordon and I hung out and networked. It was a great time to visit with a number of the other talents on the roster for a great cause! Lots of celebs, and casting agents including Diana Guthrie (that's Diana with Jeff and me above) on hand to relax and toast with a Shiner Bock. Shook the hands of Ray Benson (Asleep at the Wheel) and Directors Richard Linklater, and Mike Judge (Pictured below). It was a fun night! Seeing how the house is wrapping up on the small projects, I am heading out and making more time to network with my fellow peeps.
Monday, November 3, 2008
Creative Proof
Sunday, October 26, 2008
Austin Wind Symphony - Live narration last Friday Night.
If you have never seen the Austin Wind Symphony, check them out. Their next concert is in March and will feature music from Video Games! Thanks all. Now back to the 4am grind. See you next time!!!
Monday, October 20, 2008
Blogging on my voice and ... uh.. .blogging. ;) Sweet.
This Friday I am performing LIVE (and way past my bedtime!) with the Austin Wind Symphony. This very unique group, only performs music from TV and Film. This marks the second time they have asked me to join them to host and play along, this time for the STAR TREK themed show this Friday. Looks like a blog is covering the blog! Come join us Friday night at 8:00PM for the show. It's very high tech too! Come find out. (click picture below for a link to their blog)
Thursday, October 16, 2008
Texas type auditions.... y'all !
Click logo's below to hear auditions for each of these.
Tuesday, October 14, 2008
Saturday, October 4, 2008
Who the...? Why would I get a hit from here?
(Click on image to make it larger)

Thanks for visiting Wasilla! Say hi to the Ruskies when you see 'em don'cha'noh. And yes order the Kreg Jig. I am getting one in the mail myself and can't wait! Their amazing!
Tuesday, September 30, 2008
Kreg Tool Infomercial - Jimbo VO, just in!
Tuesday, September 23, 2008
Amtrak, Feedback, Body by Jake!
Matt, the copywriter, picked you because he liked the improv
bit at the beginning (showed an ability to be flexible) and felt that the range
you showed was much higher acting ability than any of the others we listened
to... And there were over 200.... we loved working with you! The
client is thrilled with the spots, and they will begin airing in a few
weeks...
Today's Auditions included: BODY BY JAKE infomercial, and some sort of client that wants an Australian accent for a "high end" client. Oh, and no script.. so make it up. Quick, watch me pull a rabbit out of this hat! So this is my best sophisticated Crocodile Hunter. Oh, and some sort of VIDEO GAME bit. Whew.. busy afternoon.
Wednesday, September 17, 2008
2012 Audition Today and TQ's Memorial Service
Today also had a nice audition for a History Channel project: Nostradamus 2012. (Hear my aud HERE) Nothing like narration! Love that stuff! Tomorrow Amtrak California session and more NAB. Tonight will be a late one, NAB festivities will keep me out waaaaaaay past my bedtime. 4AM will not be pleasent tomorrow morning!!
Tuesday, September 16, 2008
Oklahoma Tourism - Travel OK... uh.. ok!
Nicer and nicer gigs have been coming down the pike here lately. These spots below are a good example. These were done for Oklahoma Tourism, and are high end shot on film, many helicopter shots too. All in all very nice campaign, and am very happy to be part of the final product. Thanks TAG Talent and Oklahoma! (where the wind goes......)
This first one above is for the entire state. There is a little wait before it fires off, but hang tight.
This one is Tulsa-centric. Again, very lush in colors and pacing.
This one is OK City-centric. Big and bold. Don Juntunen (good Oklahoman name.. right?) did an awesome job of putting these together at the agency Ackerman/McQueen. They can be found at http://www.am.com/. Thanks ya'll! (they hate that... tee hee)
Sunday, September 14, 2008
Weekend Happenings - Singapore calling - Nerf too.
In voicing news, Voices.com came through with a gig for Best Denki, a chain of electronics stores in Singapore. Makes a huge difference working with someone 13 hour difference in time. We're getting up while they are going to bed! This was a corporate video project that was a rush job. Of course I am coming off of some nasty cold/bug picked up from someone at the station!! Aaagh!! (snort, spit)
However one thing that does happen when a cold comes on, I can channel Don Lafontaine as I did in this audition for Nerf for VoiceCasting in Atlanta. Wow.. what a violent... toy? Listen to entire audition, it's kinda funny. Never voice angry..... or hyped up on antihistamines!! ;)
This week NAB Radio also hits town (That's David Rehr, NAB Pres above). I think he was against the bridge to no where from the beginning. ;) I will be attending the radio festivities, Tom's service, the Amtrak California session is also this week. Whew. Glad I can multi-task.
Friday, September 12, 2008
Another larger than life hero of mine leaves us.
Tuesday, September 9, 2008
ALLLLL ABOARD!!! Now landing in studio 1...
Wait, more potentially huge news, as I get home there is a very large audition for the new Harry Potter video game coming out. Let's just say this is wwwwaaaaaayyyyyyy huge..er. Of course I gave it the full treatment on the audition file to send in... hear THAT here. That and I get messages from three friends from high school I hadn't seen in 22 years?Strange. (I'm thinking of you right now!?!?! OOOoooooooooo)
Wednesday, September 3, 2008
Trade Pub... Pub.. Radio and Production Mag tease.
Interview: Jim Kipping, Emmis Broadcasting, Austin, Texas
by Jerry Vigil
How many times have you said, “One of these days… I’m going to buy me a piece of land outside of town and build my dream home, with my dream studio”? That’s what Jim Kipping said some 9 years ago when we last interviewed him in May of 1999. In fact, he had just purchased 11 acres near Willie Nelson’s home outside of Austin, Texas. This month’s RAP Interview checks in on this dream, which is in the final stages of completion – a fabulous home he calls, Il Poggio Secco, Italian for “the dry hill.” Keeping with the Italian theme, the house features a tile roof, picturesque views from the windows overlooking the Texas Hill Country and the Pedernales River, ornate décor throughout, and of course, his soon-to-be dream studio. Did he hit the lottery? No. This is a simple story of vision and hard work, even while maintaining a demanding full-time job, which he still holds as Creative Services Director at Emmis Broadcasting’s Austin properties. An in his spare time, Jim has managed to cut his niche in the national voice-over business. Jim tells us what’s new at Emmis Austin, how he’s managed to grow his VO business, and what it has taken to bring his dream to fruition. Check out this month’s RAP CD for a sample of the excellent work his crew is churning out at the stations, and check out his website at www.jimkipping.com for more on Il Poggio Secco.
Tuesday, September 2, 2008
Loss of a voice legend, Don Lafontaine.
I was fortunate enough to have a chance to speak with Don from my home studio (ISDN, the way he did most of everything he voiced in recent years) for a book I am writing about people that make money from their voice. The book, (working title) Me and My Big Mouth, and How It Makes Me Money! is not necessarily how to break in to the business, but more about peoples unique story on how THEY did, and their success. I spoke with Don for about an hour, and found him to be the most gracious, humble, hard working and fun guys you would ever meet. One quote I got from him includes THIS ONE that pretty much sums up the book. Don died this past Monday, he was 68 years old. He worked all the way to the end, as many of us could only hope and pray for. He was and still is a legend that, although his voice may be silenced in body, will live on forever somewhere around the world, on some media. I'll miss you Don. I hope your new session is everything you thought it would be. Stand by?!? JK
Monday, August 25, 2008
Monday, Monday... session session.
Tuesday, August 19, 2008
New Agent signs on.
My first day with them and had a nice audition for NERF / LASER TAG click HERE to hear.
And got really good feedback from the casting agency. Would be nice to snag something on the first day..... sweet!
New profile on VoiceCasting
Monday, August 11, 2008
Sunny Delight - BBoys Step Up - TV
Saturday, August 9, 2008
STOP THE PRESSES!!!!!!
In other news... Jerry Vigil publisher of industry trade mag Radio and Production did a follow up interview with me, revisiting some things we spoke about waaaaaaay back in 1999. Remember those times? Y2k, and mp3, BEFORE mp3 became a household word!?
http://www.rapmag.com/ next issue.
Thanks Jerry!
Seen this spot before?
Have you seen this yet? Yep.. that's me sprinkled throughout and at the end. Oh.. AND we're huge Netflix fans too. ;)
Tuesday, August 5, 2008
Next generation voice-over star! Meet Evan.
Today, my former next door neighbor had an opportunity to bring their boy Evan up to my studio, for a CALL BACK audition for a pretty big character on PBS Kids called Hooper. This is significant because he has never done anything like this before. One of my agents in Denver emailed with a call to us "talents" that may know any young kids that may fit the Hooper voice mold last week. Why yes.. Yes I do. I called Evan's mom and dad and told them about the audition.... needless to say they were excited so they brought him in last week for the the initial audition. Since this is summer break, no problem to bring him up to the studio and BAAAAM! Today he got a call back on the first time. Good for him!!! Now let's land it Evan!!!
Hear Evan in his call back audition HERE!!
Friday, June 27, 2008
Greetings there...
Welcome to the first entry.......
uh....
yeah.......
Welcome.....
Since my jimkipping.com site is being revamped, I thought I would include a blog to keep all those interested in the happenings in the studio. So that is what this is. I'll post some fun stuff and auditions and success stories along the way. You'll see the behind the scenes of the new studio project and how goes it with this wacky world of voice. Hope you enjoy it. It's a work in progress. Isn't it always?














